The Record
Built, shipped, retired, repaired.
Now
What I'm building today.
Keel
Building now. A 24/7 deal assistant for B2B sales reps, and underneath it the harder problem: what it takes for an AI to remember, act, and speak on someone's behalf and still deserve the trust. Visit ↗
Vigil
Shipped September 2026 after ten years on the calendar as MAKE FONT. A softened geometric grotesk for body copy: eight weights, italics, an outline style, free forever under the SIL Open Font License. The only thing on this page you can use in the next thirty seconds. This site is set in it. Visit ↗
Plantly
Active. Managed all design, product, and brand work for 5 years. Visit ↗ App Store ↗
The platform years
A decade-plus leading product inside WebMD/Medscape and Elsevier/Shadow Health: a $25M education portfolio, product organizations past 95 people, eight acquisitions navigated, and simulation used by millions of clinicians and 700,000+ nursing students. The products that era shipped:
Shadow Health
Acquired by Elsevier. 2.5 years on the Unity-built nursing simulator: Digital Clinical Experiences, high-fidelity virtual patient encounters now serving 700,000+ nursing students. Visit ↗
MedSims
Acquired by WebMD (now hosted on Medscape Simulation; logo removed). Healthcare tech platform; full product UI, web, and branding. Visit ↗
Med Challenge
Active. Medical education application. Visit ↗
TheraSim
Medical simulation platform; full product UI, web, and branding.
SAS Video Portal
SAS Cary HQ - full UX and UI design.
Brand + product studio
Recent brand and product engagements, from wine clubs to a 15-year client relationship.
Third Glass Society
Active. Modern, relatable personality assessment tool built as a contemporary alternative to Myers-Briggs.
Noche
Closed. Personal assistant application for couples to discover and manage date nights.
Plantenders
Active. Long-term client; managed site and brand identity for 15 years. Visit ↗
MKR Bar
Bar identity and website design.
MKR Group
Corporate umbrella identity design.
Bùkú
Closed. Global street food restaurant in downtown Raleigh; all branding, website, and app design across its run.
Soca
Closed. Niche Raleigh restaurant; complete brand, website, and app design for years.
The independent decade
2001–2010: a studio practice where every business below trusted one designer-developer with its whole public face. Restaurants, startups, a state agency, SAS. It's where the judgment got built.
| Project | The work | Role | Status |
|---|---|---|---|
| Tribeca Tavern | Logo + menus. Active in Cary, NC (under new ownership). Evolved from a beer bar to an American Grill; original logo still stands atop the building. | Brand + Design | active |
| Airwalk Networks | Flash website design. Closed after 1.5 years. Wireless broadband startup for remote apartments/schools out of NC State. | Design / Dev | closed |
| Busy Bee Cafe | Logo, site, marketing. Legendary Raleigh cafe; complete brand & web presence. | Both + Brand | archive |
| Red Room | Menu design. Closed in 2006. Created all print and venue menus. | Design | closed |
| Bogart's American Grill | Menu design. Closed in 2006. Created all print and venue menus. | Design | closed |
| Riviera Resto | Site + logo. Restaurant in Raleigh, NC. | Both | archive |
| Trinity Park Apartments | Website / Forum. Apartment complex community portal. | Design / Dev | archive |
| DJ Romaric | Web design. Music / DJ website. | Design / Dev | archive |
| Hive Gallery | Website. Website design only. | Design / Dev | archive |
| Kathryn's Bistro & Catering | Website. Restaurant website. | Design / Dev | archive |
| EKU Automation | Brand logo. Industrial automation company. | Brand | archive |
| Vehicle Tattoos | Site + logo. Automotive graphics brand and web presence. | Both | archive |
| Voda | Brand identity. Logo and brand identity design. | Brand | archive |
| Harmony Pharmaceuticals | Pharma brand. Pharmaceutical brand identity. | Brand | archive |
| Restaurant Carnies | Site + logo. Food service client project. | Both | archive |
| Pretty in Pink | Web / Brand. Client project. | Design | archive |
| NC Digital Preservation | Logo, collateral, full site. First government client. Logo, brochures, marketing collateral, and full website design and development. | Both + Brand | archive |