The homepage of this site describes a workshop: rooms for product strategy, physical making, fiction, endurance, and decision systems. A workshop produces scraps — half-finished thoughts, patterns noticed mid-build, lessons that only show up under load. This notebook is where those scraps get written down.
The return
This is a return, not a beginning.
From 2005 to 2014 I published constantly: web design, internet marketing, new tech, all things web. One of those articles is back at its original 2012 address, refreshed for what the argument became.
Then life rearranged itself. A heavy acquisition made the work much bigger, the hobbies shifted around, and three amazing kids arrived. In 2018 I wrote a book about that stretch of acquisitions.
Late last year I started something I had wanted to do for a long time: my first novel. It Held is in its last mile of polish now, with a goal of publishing it by September 15th.
Writing came back. So the notebook came back with it.
How it gets written
The engine runs differently this time.
I use AI as a personal scribe. It interviews me periodically, we ping-pong on a subject until it sharpens, and the result becomes a post. Nothing publishes until I have read it, edited it, and merged it myself.
The judgment stays human. The drafting gets help.
That approach is faster than the 2005 version of this ever was, and it lets me broaden the aperture: product leadership, confidence systems, physical AI, endurance, travel, repair, and whatever else the workshop produces. More range, same standard.
Expect notes on the things I actually spend my days on: turning uncertainty into confident action, building Keel, teaching software to touch the physical world, and what long efforts in the mountains teach about decisions under pressure.
Short notes, published when they're ready. That's the whole contract.