Workshop Notes

Internet Marketing Services. Delivered.

Listen · 6 min My words, my voice — synthesized.
Cut-paper illustration of a field of toppled blue signboards with one small orange sign still standing upright on its post

From the late 2000s until 2013, this URL sold internet marketing services to businesses in Raleigh, Durham, and Cary: web design, SEO, email campaigns, social media, and a contact form with a checkbox that read "I want to be #1 on Google." Then the agency era ended and the page went dark. The address spent a decade returning nothing. Google never stopped asking for it. My Search Console shows the crawler still requesting this exact URL in August 2026, flagging it as a missing page it expected to find. So the page is back, with the only honest answer I can give: every tactic it sold is dead, the lesson underneath them is not, and while I still take on a client or two when the fit is right, it works nothing like the page once promised.

What did this page used to sell?

Everything a small business wanted in 2010: web design, SEO, email marketing, social media, and results. The copy called Thinkkeno a results-oriented full-service agency that turned web clicks into customers. The contact form had a budget dropdown that climbed to $20,000+ and a checkbox that said "I want to be #1 on Google."

I wrote every word of it. Some of it holds up. Most of it reads like a time capsule from an internet that no longer exists.

The boldest line on the page: "On average, for every $1 spent on Thinkkeno services, our clients receive $10 in return."

I cannot produce the spreadsheet behind that sentence today. I am not sure I could have produced it then. Neither could most of the agencies writing sentences like it, which is the first thing to understand about the internet marketing era: the numbers were vibes wearing a suit.

The work itself was real, though. Real websites, real rankings, real restaurants full of customers who found them online. The independent decade in The Record is this page's receipts.

What happened to internet marketing?

The name kept molting: internet marketing became digital marketing, then growth, then performance marketing, and by 2026 the battleground moved to answer engines. Nearly every tactic this page sold is dead. What survived is the boring layer underneath: a real domain, verifiable work, and claims that hold up when a machine checks them.

Directory submissions died. Keyword density died. Exact-match domains, reciprocal links, press-release blasts: all gone. "Web clicks" stopped being a phrase anyone says out loud.

The promise on my own contact form aged worst of all. Nobody honest ever sold #1 on Google. Rankings were always rented, and the landlord kept changing the locks.

Here is what I find funny now. I still do search optimization, for this site. But the playbook inverted. In 2010 you chased the engine. In 2026 you try to be the thing engines can verify: one consistent name, claims with dates, pages that actually answer the question they rank for. Another page from this era got rebuilt for the same reason.

The tactics expired. The principle never did: be worth finding, and be easy to verify.

Why is Google still asking for this page?

Because search engines have long memories and URLs are promises. Google flagged this missing URL in July 2026 and was still crawling it in August, roughly a decade after the page went dark. Old links, old citations, and index history keep an address alive long after the business behind it is gone.

That fact stopped me when I saw it. The campaigns from this era are dust. The rankings are dust. The one asset that outlived everything was the address itself.

A URL is the only promise a website makes that can outlive the website.

So when Search Console showed a crawler politely requesting a page that died a decade ago, the right move was not a redirect. It was an answer. This is the third URL from the old site rebuilt at its original address, and it earned the spot differently than the others: not because a backlink points here, but because the machine kept asking.

Do you still sell internet marketing services?

Selectively, yes. The full-time agency closed around 2010 when I went inside the platforms: a decade-plus leading product at WebMD/Medscape and Elsevier. Today I build Keel, publish this site, and take on a small number of client engagements a year, when the fit is right. The form at the bottom of this page is how that conversation starts.

The longer version of that arc is on the about page.

Here is what changed between 2010 and now. Then, I needed every yes. The budget dropdown started at zero because the business could not afford to filter. Now the work has to earn the yes: a real problem, a number worth moving, and honesty on both sides about whether I am the right person to move it.

That honesty is the deliverable I recommend you demand from anyone you hire, me included: a person who tells you what they can't do. That was always the trick. It filtered the honest shops from the ones selling $10 back for every $1 in.

This page spent a decade as a broken promise at a good address.

Google kept asking. Here is the answer.

Delivered.

Selective intake

The old page ended with a form. So does this one.

The 2013 version had a checkbox for "I want to be #1 on Google" and a budget dropdown that started at zero. This one asks better questions. I take on a small number of engagements, and only when I'm confident the work will move a number that matters. Tell me what you're trying to do.

Everything that isn't spam gets a reply, usually within a few days. A no comes with a reason, and when I have one, a referral.