While print advertising always seems like a marketer’s dream when compared to online ads, it’s yet another field where it’s getting more and more difficult to cut through the noise and deliver the client’s message.
In the digital age, the attention span of the consumer is razor thin, making it harder for advertisers to secure attention whether it’s in print or on the web. To combat this, we’re seeing advertisers reach for a minimalist approach, using little copy and sparse imagery to convey a message simply that gets attention more for what’s not there.
Below is a showcase of 40 creative and beautifully designed minimalist print ads. The messages are quick and easily digestible. Take a look!
Ace
Alka Seltzer
Bic
Bounce
BMW
Cafe Venezia
Canadian Dental Association
Cannes Young Lions
Calgary Farmers Market
Citric
Coke
Colgate
Dig2Go
Durex
The Economist
Faber Castell
FedEx
GeekSquad
Hospital Aleman
Heineken
Heinz
Hubba Bubba
Jeep
Jeternel
LA Folding Bike
Lego
Listerine
McDonalds
Mitsubishi
MTV
Orbit
Orion
Oxy
Play-Doh
SanDisk
Sensodyne
Veet
Volkswagen
Western Union
WWF
Conclusion
Advertisers are going to greater lengths than ever before to captivate our attention. Where will they turn next? Tell us what you expect the next great print advertising trend will be in the comments.
Need a print designer?
Hire Jordan Gladman – the author of this blog post.
Print design jobs:
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40 Minimalist Print Ads That’ll Catch Your Eye
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