While print advertising always seems like a marketer’s dream when compared to online ads, it’s yet another field where it’s getting more and more difficult to cut through the noise and deliver the client’s message.

In the digital age, the attention span of the consumer is razor thin, making it harder for advertisers to secure attention whether it’s in print or on the web. To combat this, we’re seeing advertisers reach for a minimalist approach, using little copy and sparse imagery to convey a message simply that gets attention more for what’s not there.

Below is a showcase of 40 creative and beautifully designed minimalist print ads. The messages are quick and easily digestible. Take a look!

Ace

Alka Seltzer

Bic

Bounce

BMW

Cafe Venezia

Canadian Dental Association

Cannes Young Lions

Calgary Farmers Market

Citric

Coke

Colgate

Dig2Go

Durex

The Economist

Faber Castell

FedEx

GeekSquad

Hospital Aleman

Heineken

Heinz

Hubba Bubba

Jeep

Jeternel

LA Folding Bike

Lego

Listerine

McDonalds

Mitsubishi

MTV

Orbit

Orion

Oxy

Play-Doh

SanDisk

Sensodyne

Veet

Volkswagen

Western Union

WWF

Conclusion

Advertisers are going to greater lengths than ever before to captivate our attention. Where will they turn next? Tell us what you expect the next great print advertising trend will be in the comments.

Need a print designer?

Hire Jordan Gladman – the author of this blog post.

Print design jobs:

Find freelance print ad design and print design jobs online at DesignCrowd.com.

 

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40 Minimalist Print Ads That’ll Catch Your Eye

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